Gooogle Venture Design Sprints

Advised the co-founders of a digital studio based in New York and Berlin as they added design sprints to their offering. Ghostwriter for thought leadership pieces and case studies about the design sprints done by New Haircut. Reviewed and edited communications with Google Ventures (GV) leadership team.

Featured by GV design sprint stories Medium and InVision. Today, the two co-founders are regular speakers at the annual Google design sprint conference.

ROLE: Writer (well, Ghostwriter)
CLIENT: New Haircut

"When Mentorina, a start-up based in Montreal, came knocking on our door (by which I mean they gave us a call) to discuss an adaptive learning platform, I was excited. Both of my kids go to public school, a fact that gives me countless headaches. This, of course, will surprise no one: the American education system is riddled with problems. Now, adaptive learning has been touted as a way to address key issues like student-teacher ratios and low graduation rates. It uses automated teaching to “adapt” the educational content (and to assess the mastery of that content) to each student’s needs and abilities.

As the guy who runs New Haircut, a software design and development firm that uses GV design sprints to take on big challenges, I immediately knew Mentorina was a great candidate for such a sprint. First and foremost, their end goal was ambitious: Mentorina wanted to develop a platform that would one day potentially fix the public education woes. Second of all, because the founders were stuck. They went through all the trials and tribulations of starting a company and were trying to avoid another misstep."

Continue reading the full GV Medium post here. Or head over to InVision for another post.

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