I'm a writer and strategist. To borrow from my fellow millennial Britney Spears, I would say that "sometimes I write, sometimes I guide."
My writing ranges from campaign work to content proposals to pitches. I have worked with both the Davids and the Goliaths, which means there were times I had to start from zero (no brand values, no content team, and no production process). I’m happiest when I work on product-zeitgeist fit. On the side, I run The Romanian Bookshelf, a project that promotes Romanian writing in translation.
I've lived and worked in Paris, Amsterdam, New York, Washington DC, and Timisoara. I’ve also rushed a taxi driver through Kampala to get a group of Ugandan women parliamentarians to a documentary premiere.
If I were to start my own business, I’d build boudoirs. The name comes from the French verb “bouder” meaning to sulk. It’s a room where one can go be in a bad mood.
Work Experience
Copywriter & Content Strategist, Paris (2024-present)
Content development for a tech company in architecture & design. Social content ideation & execution, managing content calendar, analysis.
Marketing & Business Development, High Point, NC (2021 – 2023)
Leading marketing and business development for a vertical SaaS in furniture and home design.
Website design, content strategy & creation, GTM strategy, playbooks, templates, processes, and coaching.
Ghostwriter: op-eds, PR, blogs.
Content Writer & Strategist, Amsterdam (2019 – 2021)
Pitch deck writer for a furniture tech start-up.
Wrote a video script on the living wage for Davos 2021.
Developed creative for a CPG brand.
Content strategy vision for an Amsterdam accelerator.
Curated a Romanian contemporary fiction catalog for an award-winning English translation publishing house.
MA, Literary and Cultural Analysis, University of Amsterdam (2018 – 2019)
An excerpt from my thesis about recipe notebooks in Romania was featured in KAJET Journal #4.
Advised Biebro The Romanian Library at Openbare Bibliotheek Amsterdam (programming, curation).
Copywriter, New York (2015–2018)
Developed messaging for a women's apparel brand.
Co-produced an art show benefiting Planned Parenthood NYC.
Created a satirical app to help men cry.
Wrote case studies and pitch decks for tech startups.
Education
MA, Comparative Literature, University of Amsterdam, NL
Fiction Writing, Gotham Writers, NYC, US
BA, Political Sciences & Communications, Universitatea de
Vest Timişoara, Romania
Speaking & Activities
D&AD Creative Comeback, London 2020
Pakhuis de Zwijger“I’ve Got a Feeling” Amsterdam 2018
Comedy Hack Day General Assembly NYC 2016
Press & Features
MEL
Glamour US
Het Parool
Timeout NY
Flavorpill
WORM Radio Rotterdam
Feminine Chaos podcast
KAJET Journal
Sandberg Institute PUB