Molly&Isadora Branding

New messaging for the first private clothing label coming from Dia&Co., a plus-size fashion pioneer. I developed copy for the web, emails, a mini lookbook, and social channels. For the longest time, the unstated rules of plus-size fashion were these: no color, no pattern, and no prints. ("I guess I’m done dressing," Melissa McCarthy said after describing how difficult it was to find a cool outfit.) I was very excited to help Dia&Co. launch a brand that eschewed these rules.

ROLE: Copywriter
CLIENT: Superficial Studio, Dia&Co.